Discover & Define
Facilitate a stakeholder workshop to understand the audience, business message, tone, visual direction, and desired action.
Enterprise Product Launch Videos
Connecting a Product Family Through Motion
I created two connected animated videos to introduce an internal application and its sub-application to Clinical Research Associates. Through illustration, motion, and visual storytelling, the videos translated product benefits into an approachable launch experience designed for quick understanding.
The original launch centered on an “On the Go” theme, using a takeaway coffee cup to represent access to important information from anywhere. A later teaser introduced the sub-application through a “New Day” concept, using a rising sun to symbolize clarity, momentum, and progress.
- My Role
- Brand Designer, Motion Graphic Designer
- Audience
- Clinical Research Associates
- Responsibilities
- Stakeholder Workshops, Concept Development, Script Collaboration, Storyboarding, Illustration, Animation, Editing, Voiceover Coordination
- Project Length
- 8 weeks for the sub-application launch
- Tools
- Adobe Illustrator, Adobe After Effects
Confidentiality Note: Selected product names, data, interface details, and visuals have been modified or recreated to protect confidential information. The work shown accurately represents my role, design process, and contributions.
The Challenge
Introduce a new sub-application while maintaining a recognizable connection to the original product launch. The new video needed its own message and personality without feeling disconnected from the established campaign.
The Solution
I extended the original hand-illustrated style through recurring characters, shared visual motifs, and a continued travel narrative. The rising-sun theme gave the sub-application a distinct identity, while the returning characters and plane sequence maintained continuity across the product family.
Design Process
Storyboard & Illustrate
Translate the approved script into a hand-drawn storyboard, then create layered vector illustrations in Adobe Illustrator for animation.
Animate & Refine
Build scenes in After Effects, time motion to a rough voiceover, and use transitions, character movement, and moments of humor to maintain attention.
Review & Deliver
Present an initial draft, incorporate stakeholder feedback, synchronize the final voiceover, and prepare the approved video for internal publishing.
Main Application
CHART Branding & Responsive Application Mockups
The original “On the Go” campaign established the product family's hand-illustrated style and travel narrative while emphasizing access to important information from anywhere.
Sub-Application
CREW Branding & Supporting Launch Materials
The “New Day” campaign extended the established visual language with partnership-focused storytelling and a rising-sun motif representing clarity, momentum, and progress.
Launch Videos
The paired videos use recurring characters, illustration, travel imagery, and coordinated motion to connect the two applications while giving each campaign a distinct message.
CHART Launch Video
CREW Launch Video
Final Thoughts
By extending the original campaign's illustration style, characters, and visual storytelling, I created continuity across two related product launches. The videos demonstrate how I use motion, clarity, and personality to make complex internal tools easier to introduce and understand.